An Ode to MooMucca
Ciao!
It’s Friday, July 22, 2022. I am in the midst of formalizing MooMucca. I am also listening to ‘Horses’ by Maggie Rogers. Liberating song, by the way. Back to the point. When I started designing my website, I did not realize I was also embarking on the journey of making MooMucca a legal business entity. Since 2019, it’s been my little side project, a username, a creative identity. I concocted the pseudonym MooMucca a few years ago because ‘MooCow’ was too popular and my clever little self was learning Italian and knew ‘mucca’ meant cow in Italian (cows are my favorite animal). That’s MooMucca’s origin story. I believe it has stuck due to its pleasing, balanced sound and round, aesthetic appearance. It rolls off the tongue. In a way, it perfectly blends my interests. I’m majoring in art and Italian studies. No, I’m not Italian. Nor is MooMucca, really. It’s a bit silly and unique, too. As my artistic persona, it’s a cross section of me. When I purchased the domain for moomucca.com, tears formed in my eyes and my face fell into my palms—my dream of owning a brand was becoming a reality. It’s just me behind MooMucca. At times, the process of learning about business entities, licenses, finances, and logistics (not to mention all the acronyms) is overwhelming. I’ve been putting this off out of fear of doing it wrong. I probably will do something wrong at some point, but this feels like the right direction. This is a step forward in honoring my craft and pursuing my talents. As I enter my senior year of college, it’s uplifting to have a tangible accomplishment that propels me in a direction. Not only that, but I’ve realized this is what I love to do. Art has been my rock throughout my life, but especially in the past two years. I’m just feeling really proud of myself right now :’). I wouldn’t be here without the support of my family and friends and community. Thank you. I’m ecstatic and a bit scared but this is just the beginning. I’m just getting started.
Sending love,
Sophia aka MooMucca
